Fitly

Fitly adds an AI try-on widget to online stores selling clothing, cosmetics, or jewelry. It is best suited to merchants who want to add photo-based previews without preparing special product imagery. Its appeal is a relatively accessible entry price and broad storefront compatibility; monthly try-on caps and the handling of shopper images deserve close attention.

Overview

Shoppers upload a photo, which Fitly combines with a product image to generate a preview in 10–20 seconds. Fitly can detect or pull product images from a store, avoiding manual uploads, 3D scanning, and special photography. That reduces merchant setup work, although shoppers must be willing to provide a photo to use the core experience.

Key features

Fitly covers clothing, cosmetics, and jewelry, and says it is expanding to more categories. Merchants can change widget colors, button text, and placement, with white-labeling available. This offers useful storefront control, while the listed category range may not suit stores selling other kinds of products.

Shopper privacy has both practical safeguards and a retention trade-off. Shoppers need no account, and the widget does not set cookies or track people across sites or sessions. Photos are automatically deleted within 24 hours, but generated try-on images persist until the merchant deletes them. Depending on merchant configuration, Google Gemini, xAI (Grok), and Replicate may receive shopper photos and garment images to generate results. Merchants should account for that processing and manage retained outputs deliberately.

Fitly lists approved-domain restrictions, HTTPS image URLs, SSRF protection, a 5 MB upload limit, and API-key authentication for endpoints. Stripe handles merchant payments, and Fitly says it does not store card numbers. Paid support ranges from email to dedicated support by tier, but there is no formal SLA—a meaningful limitation for stores that need a contractual uptime commitment.

Pricing

The Free plan costs nothing (billed $0/month) and allows 3 try-ons per month for 1 product, with basic widget customization and a Fitly badge. It is useful for a small evaluation, but its quota is too low for a sustained customer-facing rollout.

Starter costs $29 a month (billed $29/month) for 150 try-ons per month, unlimited products, custom styling, branding removal, and email support. It is the clearest fit for a smaller store that wants a branded live feature, though the monthly quota may constrain busy product pages. Growth costs $79 a month (billed $79/month) and raises the allowance to 500 try-ons per month with priority support; it suits merchants who need more capacity and faster support. Scale costs $199 a month (billed $199/mo) for 2,000 try-ons per month, dedicated support, and custom integrations, targeting larger or more integration-heavy deployments. Across paid tiers, capacity is capped monthly, so merchants should match the allowance to expected use.

Platforms

Fitly supports API and web use. Its widget works with Shopify, WooCommerce, BigCommerce, Squarespace, Wix, and custom-built sites that can use a script tag. That range makes it practical for merchants on common storefront platforms as well as sites with developer support.

Who it's for

Fitly is a sensible choice for online retailers seeking photo-based try-on across its supported categories, particularly when reducing product-image preparation and customizing a storefront widget matter. It is less suitable for merchants needing higher-volume use than the monthly tiers allow, a formal SLA, or a product category outside its current focus.

Pros and cons

• Pros: Store-image detection and broad platform support reduce setup friction for merchants with existing catalogs.
• Pros: Widget styling, white-labeling, and API access provide options for branded or custom integrations.
• Pros: No shopper account, cookies, or cross-site tracking are required for the widget.
• Cons: The free allowance of 3 monthly try-ons and 1 product is only suitable for a limited evaluation.
• Cons: Generated images remain until merchants delete them, and configured AI providers may receive shopper and garment images.
• Cons: There is no formal SLA, which may not meet operational requirements for stores that need a service commitment.

Alternatives

AI Virtual Try-On Tools is a useful place to compare options across the category. Choose TryOn Virtual if a free allowance of 25 sessions per month and three free AI-built 3D models better fit an initial evaluation; its usage pauses at the limit. DRESSX Virtual Try-On is a paid alternative with Android and iOS support and an enterprise offering built around tailored B2B try-on. PICTOFiT is a paid option for readers seeking Android or iOS support. Tryonixs may suit a Shopify merchant seeking a freemium option with a $19/mo Starter plan covering up to 25 products and basic analytics. WANNA is another paid option with Android and iOS support. FaceCake CAKE is another paid option with Android and iOS support. Style.me Virtual Fitting suits buyers prepared for custom monthly pricing based on digitized item quantity and traffic volume. Fittingbox Virtual Try-On is a paid alternative with a free trial and a $59 /month Bronze plan for up to 10 active products and up to 500 virtual try-ons.

Verdict

Choose Fitly if you want to add configurable, photo-based try-on to a supported storefront without preparing special product assets; the Starter plan makes that possible at $29 a month. Look elsewhere if your business needs a higher allowance, formal service guarantees, or a different approach to image retention and AI processing.