EMARKETER

Paid Web

What EMARKETER is

EMARKETER is a paid web platform covering consumers, advertising, and commerce. It publishes reports on industry players, market dynamics, and emerging trends, with forecasts for sizing markets, checking assumptions, and planning investments. Its benchmarking resources include more than 400 standardized industry metrics powered by more than 30 data sources. A dashboard provides common benchmarks and downloadable charts for planning, pitches, and optimization. Users can build charts comparing forecasts and download sourced visuals for presentations or strategy sessions. AI Search locates insights across the platform, while EMARKETER DeepDive works through the company’s research, forecasts, and expert analysis. PRO+ lists newsletters, articles, podcasts, reports, forecasts, benchmarks, visualizations, downloads, and global coverage. EM Advisory is a subscription add-on with analyst presentations, industry insights, report reviews, and hosted events. EMARKETER says its methodology uses quantitative and qualitative research from more than 3,000 vetted data sources.

Who it suits

It is aimed at brands, agencies, publishers, and platforms that need market forecasts, benchmarks, reports, and presentation-ready charts. Advanced reporting users may value its research and advisory subscriptions.

What it does well

Forecasts support market sizing and investment planning
More than 400 standardized industry KPIs
Downloadable benchmark and forecast charts
AI Search and DeepDive research tools
PRO+ includes reports, podcasts, and visualizations

What to know first

Pricing is available only on request
No free plan is listed
Web platform only
Advisory requires a subscription add-on

Plans

Plan	Billed and limits	Price
PRO+ Subscription	Get a quote; subscription features include reports, forecasts, benchmarks, charts, and global coverage	On request

As emarketer.com lists them, read 11 Oct 2026. The maker's own page has the final word.

Verdict

EMARKETER combines industry reporting, projections, benchmarks, charts, and AI-assisted research in a web service. Its paid, quote-based model is best considered by organizations seeking structured market intelligence.

Facts from EMARKETER's own pages

Advisory: EM Advisory is a subscription add-on offering analyst presentations, industry insights, report reviews, and hosted events. · emarketer.com, 11 Oct 2026
AI tools: EMARKETER DeepDive uses AI to reason through EMARKETER research, forecasts, and expert analysis, while AI Search finds insights across the platform. · emarketer.com, 11 Oct 2026
Audience: EMARKETER describes its audiences as brands, agencies, publishers, and platforms. · emarketer.com, 11 Oct 2026
Benchmarking tool: A dashboard provides commonly used benchmarks and downloadable charts for planning, pitching, and optimization. · emarketer.com, 11 Oct 2026
Benchmarks: Industry KPIs include more than 400 standardized metrics powered by more than 30 data sources. · emarketer.com, 11 Oct 2026
Charts: Users can create charts comparing forecasts in the platform and download sourced charts for presentations and strategy sessions. · emarketer.com, 11 Oct 2026
Company history: EMARKETER says it was founded in 1996. · emarketer.com, 11 Oct 2026
Forecasts: The platform offers forward-looking projections to help users size markets, validate assumptions, and plan investments. · emarketer.com, 11 Oct 2026
Founded: 1996 · emarketer.com, 28 Sept 2026
Headquarters: New York, New York, United States · emarketer.com, 28 Sept 2026
Methodology: Its methodology combines quantitative and qualitative research and draws on more than 3,000 vetted data sources. · emarketer.com, 11 Oct 2026
PRO+ subscription: The PRO+ subscription lists newsletters, articles, podcasts, reports, proprietary forecasts, performance benchmarks, visualizations, and download options. · emarketer.com, 11 Oct 2026
Reports: Its reports cover industry players, market dynamics, and emerging trends across industries and channels. · emarketer.com, 11 Oct 2026
What it does: EMARKETER provides forecasts, benchmarks, and expert analysis about consumers, advertising, and commerce. · emarketer.com, 11 Oct 2026

Where EMARKETER stands on Freedom251

Market Research Software#43 of 58