Drag

What Drag is

Drag is an AI-native email builder for SaaS projects. Its drag-and-drop editor includes an AI assistant and supports making marketing and transactional emails. Finished emails can be exported as React Email code or HTML, so the output can move into another development workflow.

The project describes tools for importing brand identity through Firecrawl and generating marketing assets through fal.ai. Resend is an optional email-sending integration in the project setup. AI assistant features require an AI Gateway API key. Drag is available on the web and can also be self-hosted; the setup instructions cover installing dependencies, configuring the builder environment, and starting the app locally. The public repository lists the project under the AGPL-3.0 license. Its Free plan costs nothing, and self-hosted setup is available. Teams considering a local installation should account for the setup steps, while users who want AI assistance need an AI Gateway API key.

Who it suits

Drag suits SaaS teams building marketing or transactional email and exporting the result as HTML or React Email code. It may also suit teams prepared to self-host or provide an AI Gateway API key for assistant features.

Getting started

1. Open Drag on the web or obtain the self-hosted project
2. Install the required dependencies
3. Configure the builder environment
4. Add an AI Gateway API key for AI assistant features
5. Start the app locally when self-hosting
6. Connect Resend if you want the optional sending integration

Verdict

Drag offers email editing with code export and a free plan. Its AI assistant has an API key requirement, and self-hosting involves configuring and starting the app locally.