CARMA

What CARMA is

CARMA is a media monitoring service for organizations tracking coverage across online, print, broadcast and social media. Its cloud-based Standard plan combines monitoring with automated coverage capture and analytics, giving teams a way to collect coverage and review it. The Professional plan includes Standard features and adds access to premium and paywalled content, human curation, summaries and curated breaking-news alerts. Those additions extend monitoring with curated material and alerts for developing coverage. CARMA is available on the web, Android and iOS. The company was founded in 1984. The service is paid, and pricing for both Standard and Professional is available on request. Its listed plans focus on monitoring and organizing media coverage, with Standard centered on automated capture and analytics and Professional adding premium content and human curation. Organizations can choose between these plans based on whether automated coverage tracking meets their needs or curated summaries and breaking-news alerts are also useful.

Who it suits

CARMA suits organizations that need to monitor coverage across online, print, broadcast and social media. Standard fits teams looking for automated capture and analytics, while Professional adds premium content, human curation, summaries and curated breaking-news alerts.

Getting started

1. Visit the CARMA website.
2. Choose between Standard and Professional based on the listed plan features.
3. Contact CARMA for pricing on request.
4. Use CARMA on the web, Android or iOS.

Verdict

Choose CARMA if your organization needs media monitoring across several types of coverage, with a choice of automated analytics or added curation. Look elsewhere if you need a listed price before contacting the provider.