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Bluefin Marketplace
What Bluefin Marketplace is
Bluefin Marketplace is a web-hosted classified platform for publishers to publish digital listings. Bluefin describes its advertising technology solutions as built for community newspaper publishers. Marketplace can combine ads from call center systems, banner ads, third-party affiliate feeds, and other publications. Integrated search covers private-party listings and commercial inventory from optional third-party data feeds. Sellers can buy sponsored keyword placement or featured placement within a category, and advertisers with multiple listings can use branded e-commerce storefronts. Listings can offer “Buy It Now” or “Make an Offer.” Anonymous contact lets sellers keep their information confidential from buyers during negotiations, while buyers can save listings for later. Results pages include links for reporting inappropriate or offensive listings. Marketplace incorporates upsells and ad enhancements purchased through Bluefin Place Ad. The web-hosted plan is publisher-branded, with pricing available by contacting Bluefin. The company says it offers customer service, technical support, migration, and deployment assistance. Bluefin Marketplace is listed as web-only, with listing approval, seller messaging, featured listings, payment collection, and API access. Bluefin Technology Partners was founded in January 2005; Bluefin Marketplace is listed as founded in 2007 and headquartered in Andover, Massachusetts.
Who it suits
It is aimed at community newspaper publishers seeking a publisher-branded online classifieds platform. It may also suit publishers wanting to combine multiple ad sources and offer promotional placements or storefronts.
What it does well
- Combines ads from multiple listed sources
- Search includes private-party and commercial inventory
- Supports sponsored and featured placement
- Offers anonymous seller contact
- Includes migration and deployment assistance
What to know first
- Pricing requires contacting Bluefin
- No free plan is listed
- The listed platform is web-only
Limits
Pricing is provided by contacting Bluefin. The platform is web-based, with mobile apps listed as web access.
Plans
| Plan | Billed and limits | Price |
|---|---|---|
| Bluefin Marketplace | Contact Bluefin for pricing · Web-hosted online classifieds · publisher-branded marketplace | On request |
As getbluefin.com lists them, read 4 Oct 2026. The maker's own page has the final word.
Getting started
- Open the Bluefin website
- Contact Bluefin for Marketplace pricing
- Discuss migration and deployment assistance
- Configure publisher-branded web classifieds
- Enable listings, messaging, payments, and API access as needed
Verdict
Bluefin Marketplace brings classified listings, ad placements, storefronts, and buyer tools into a publisher-branded web platform. Publishers should contact Bluefin for pricing and consider whether its listed ad and support capabilities fit their needs.
Questions
What does Bluefin Marketplace do?
It hosts publisher-branded digital classifieds, combining listings with advertising and optional third-party inventory feeds.
How is Bluefin Marketplace priced?
It is a paid product, with pricing available by contacting Bluefin.
Can sellers negotiate privately?
Yes. Anonymous contact keeps seller information confidential during negotiations, and listings can offer “Make an Offer.”
Does it support payments and messaging?
The listed plan supports payment collection and seller messaging.
Is there an API?
Yes. API access is listed for Bluefin Marketplace.
Facts from Bluefin Marketplace's own pages
- Ad sources
- Marketplace can publish ads from call center systems, banner ads, third-party affiliate feeds, and other publications. · getbluefin.com, 4 Oct 2026
- Audience
- Bluefin describes its advertising technology solutions as built for community newspaper publishers. · getbluefin.com, 4 Oct 2026
- Buyer tools
- Buyers can save selected listings to review later. · getbluefin.com, 4 Oct 2026
- Company history
- A Bluefin company announcement says Bluefin Technology Partners was founded in January 2005. · getbluefin.com, 4 Oct 2026
- Founded
- 2007 · getbluefin.com, 28 Sept 2026
- Headquarters
- Andover, Massachusetts · getbluefin.com, 28 Sept 2026
- Moderation
- Each results page includes links for users to report inappropriate or offensive listings. · getbluefin.com, 4 Oct 2026
- Privacy
- Anonymous contact lets sellers keep their information confidential from buyers during negotiations. · getbluefin.com, 4 Oct 2026
- Promotions
- Sellers can buy sponsored keyword placement and featured-ad placement within a category. · getbluefin.com, 4 Oct 2026
- Purpose
- Bluefin Marketplace is a web-hosted classified platform for publishers to publish digital classifieds and compete with online classified vendors. · getbluefin.com, 4 Oct 2026
- Related product
- Marketplace incorporates upsells and ad enhancements purchased through Bluefin Place Ad into listings. · getbluefin.com, 4 Oct 2026
- Search
- Integrated search covers private-party listings and commercial inventory from optional third-party data feeds. · getbluefin.com, 4 Oct 2026
- Selling options
- Listings can offer “Buy It Now” and “Make an Offer” options. · getbluefin.com, 4 Oct 2026
- Storefronts
- Advertisers with multiple listings can use e-commerce storefronts and merchant branding. · getbluefin.com, 4 Oct 2026
- Support
- Bluefin says its experienced team provides customer service and technical support, along with system migration and deployment assistance. · getbluefin.com, 4 Oct 2026
Where Bluefin Marketplace stands on Freedom251
- Classifieds Software#20 of 26