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No. 9 of 30 ·Business Directories

Better Business Bureau

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Two barsScore 6.4

  • Free tierA free tier is on its own pricing page
  • Open codeNo open-source code on record
  • Runs widely1 of 6 device platforms
  • DocumentedPlans, terms and facts published

Better Business Bureau (BBB) helps people find businesses and offers business profiles, customer reviews, complaint resolution and alerts when risks emerge. Its online directory connects 140 million users a year with businesses, which can create a Business Profile. Businesses can invite customer reviews and sign in to respond to reviews and complaints. BBB also offers free conciliation, low-cost mediation and binding arbitration to help resolve disputes. BBB Learning, powered by MindEdge, provides hundreds of on-demand business courses. Businesses can create a free listing; those seeking accreditation must have operated for at least six months and continually meet BBB standards, and not all qualify. Accreditation benefits include the BBB Seal, an enhanced profile and the Get a Quote program. Quote requests are sent by email or text according to the business's preference. BBB says accreditation dues do not buy a rating or remove a complaint. Independent local BBBs manage profiles, complaints, reviews and accreditation, and local programs and benefits can vary.

Who it is for

BBB is for consumers looking up businesses and for businesses seeking a directory profile, customer reviews or dispute-resolution options. Accreditation is only an option for businesses that meet eligibility requirements.

What is good

  • Free business listing is available.
  • Businesses can respond to reviews and complaints.
  • Offers free conciliation and low-cost mediation.
  • BBB Learning offers hundreds of on-demand courses.
  • Directory connects 140 million users a year with businesses.

What to know first

  • Accreditation requires at least six months of operation.
  • Not all businesses qualify for accreditation.
  • Local programs and benefits can vary.
  • Accreditation dues apply, but fees vary by business factors.

Verdict

BBB combines business listings and consumer-facing information with review and dispute-resolution services. Businesses should check with their local BBB for accreditation details, since eligibility and local offerings vary.

Better Business Bureau plans and pricing

All plans
Free business listing Free Eligibility: less than 6 months · BBB.org exposure · no BBB Seal · no Accredited-only search listing bbb.org · 4 Oct 2026
BBB Accreditation information Free Eligibility: 6+ months · learn about accreditation benefits bbb.org · 4 Oct 2026
BBB Accreditation Not published Annual dues apply; fees vary by factors including business size Eligibility: 6+ months and meets standards · BBB.org exposure · BBB Seal · Accredited-only search listing · dispute resolution access may vary by location bbb.org · 4 Oct 2026

Compared on business directories

Free plan
Yes
Listing submission
both
Claim listing
Yes
Reviews on profiles
Yes
Audience focus
local
Verified profiles
Yes

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