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Aura Salonware

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What Aura Salonware is

Aura Salonware is web-based management software for beauty salons, barbershops, and spas. Booking tools include customizable online booking, scheduling, smart booking, waitlists, and client self check-in. Clients can use a portal to book appointments, manage payments, view past visits, and track memberships. Business features include KPI dashboards, reports, goal tracking, inventory management, point of sale, and staff management. Aura also offers staff calendars, appointment payments, automated reminders, and cancellation controls. Marketing options include email and text campaigns, promotions, loyalty and referral programs, reviews, and virtual gift cards. Listed partners include Vish, Tippy, LEVEL Loyalty, Kao Salon Alliance, Aveda, and SalonInteractive. Aura says SalonInteractive’s catalog provides access to 400+ professional brands and supports product data syncing and distributor ordering. Plans include Fearless at $99 a month, Fierce at $199 a month, and Ferocious at $299 a month; the listed prices are shown discounted from $199, $349, and $429, respectively. Aura offers a 14-day free trial without requiring a credit card, but there is no free plan.

Who it suits

Aura Salonware suits salons, spas, nail salons, hair salons, and barbershops looking to manage booking, staff, inventory, and client marketing. The client portal also supports appointment and membership management.

What it does well

  • Online booking, waitlists, and client self check-in
  • Includes inventory management and point of sale
  • Offers loyalty, referral, and review tools
  • 14-day trial requires no credit card

What to know first

  • No free plan
  • Plans are paid monthly

Plans

PlanBilled and limitsPrice
Two-Way Texting, Email & Text Marketing$150/mo · Add-on · Included in Fierce and Ferocious$150 a month
Fierce$199 per month (shown discounted from $349) · Unlimited providers · 8,000 texts · 3,000 email marketing messages · Includes two-way texting, email and text marketing, forms and waivers$199 a month
Ferocious$299 per month (shown discounted from $429) · Unlimited providers · 12,000 texts in plan summary · 5,000 email marketing messages · Includes classes and memberships$299 a month
Client Forms & Waivers$50/mo · Add-on · Included in Fierce and Ferocious$50 a month
Memberships & Classes$75/mo · Add-on · Included in Ferocious$75 a month
Fearless$99 per month (shown discounted from $199) · Unlimited providers · 1,500 text notifications · 1,500 email marketing messages · Forms and waivers and text marketing are add-ons$99 a month

As aurasalonware.com lists them, read 7 Oct 2026. The maker's own page has the final word.

Verdict

Aura combines appointment operations, client management, and marketing for salon and spa businesses. Its trial offers a way to evaluate the web service before choosing a paid plan.

Facts from Aura Salonware's own pages

Booking
The software supports customizable online booking, scheduling, smart booking, waitlists, and client self check-in. · aurasalonware.com, 7 Oct 2026
Business operations
Features include KPI dashboards, reports, goal tracking, inventory management, point of sale, and staff management. · aurasalonware.com, 7 Oct 2026
Client portal
Clients can book appointments, manage payments, view past visits, and track memberships through the client portal. · aurasalonware.com, 7 Oct 2026
Headquarters
Auburn, Alabama, United States · aurasalonware.com, 28 Sept 2026
Integrations
Listed partners include Vish, Tippy, LEVEL Loyalty, Kao Salon Alliance, Aveda, and SalonInteractive. · aurasalonware.com, 7 Oct 2026
Intended users
Aura says its software is designed for salons and spas and its site also identifies hair salons, spas, nail salons, and barbershops. · aurasalonware.com, 7 Oct 2026
Marketing
Aura offers email and text marketing, promotions, loyalty and referral programs, reviews, and virtual gift cards. · aurasalonware.com, 7 Oct 2026
Payments
AuraPay payment services are provided by Fullsteam Operations LLC in the United States and FS Payments Canada Ltd. in Canada. · aurasalonware.com, 7 Oct 2026
Product
Aura describes its product as all-in-one salon management software for beauty salons, barbershops, and spas. · aurasalonware.com, 7 Oct 2026
SalonInteractive
Aura says SalonInteractive's integrated product catalog provides access to 400+ professional brands and supports product data syncing and distributor ordering. · aurasalonware.com, 7 Oct 2026
Security and privacy
The privacy policy says the company collects information users provide and automatically logs information such as operating system, browser type, pages viewed, and site activity; the policy is dated September 15, 2020. · aurasalonware.com, 7 Oct 2026
Support
Aura lists phone support Monday through Friday from 10am to 7pm EST and says specialists are available by support ticket, email, and phone. · aurasalonware.com, 7 Oct 2026
Trial
The homepage offers a 14-day free trial and says no credit card is required. · aurasalonware.com, 7 Oct 2026

Where Aura Salonware stands on Freedom251

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