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Aditude Serve
Facts from Aditude Serve's own pages
- Analytics
- The product uses Aditude Insights for real-time decision data about which demand sources win and why. · pre-launch.aditude.com, 14 Nov 2026
- Auction controls
- Users can customize auction rules and favor trusted partners. · pre-launch.aditude.com, 14 Nov 2026
- Custom key-values
- Serve supports up to 10 combinable custom key-values. · pre-launch.aditude.com, 14 Nov 2026
- Demand reporting
- It unifies performance tracking across Prebid, TAM, AdX, and direct-sold campaigns for display, video, and multi-format. · pre-launch.aditude.com, 14 Nov 2026
- GAM option
- Serve can be used on its own or with GAM. · pre-launch.aditude.com, 14 Nov 2026
- Implementation support
- Prospective customers interested in implementing Serve are invited to talk to Aditude's team. · pre-launch.aditude.com, 14 Nov 2026
- Integrations
- Serve works directly with Prebid.js and integrates with Aditude's Cloud Wrapper. · pre-launch.aditude.com, 14 Nov 2026
- Parallel demand
- Serve runs direct-sold, Prebid, and TAM in parallel and claims to load ads 500ms+ faster than legacy setups. · pre-launch.aditude.com, 14 Nov 2026
- Product
- Serve is a lightweight, client-side ad server for publishers. · pre-launch.aditude.com, 14 Nov 2026
- Script size
- Serve's script is under 30KB, which Aditude says is 90% smaller than GPT. · pre-launch.aditude.com, 14 Nov 2026
- Setup
- Implementation requires some engineering effort, but does not require GAM-style ad unit, order, or line-item setup. · pre-launch.aditude.com, 14 Nov 2026
- Testing
- Serve is lightweight and modular and can be used for A/B testing without disrupting an existing stack. · pre-launch.aditude.com, 14 Nov 2026
- Who it serves
- Aditude says it works with publishers ranging from global media conglomerates to niche gaming sites. · pre-launch.aditude.com, 14 Nov 2026
Where Aditude Serve stands on Freedom251
- Ad Server Software#22 of 32