ActionKit is advocacy, fundraising, and online organizing software for progressive organizations and campaigns. It supports petitions, letters, surveys, calls, fundraising campaigns, and action alert emails. Email tools include personalization, segmented targeting, A/B testing, scheduled mailings, and list hygiene; fundraising covers one-time and recurring donations, targeted asks, and donation management. Users can direct letters and calls to U.S. state or federal legislators or custom targets, and send signatures through email, petition drop tools, or the Communicating with Congress API. Event tools cover staff- and user-hosted events, recruitment, maps, reminders, and reporting. Built-in reports, a point-and-click query builder, and direct SQL access support analysis. The platform lists donation processor and service integrations, while its APIs provide data access and can create pages, submit actions, and send after-action emails. ActionKit says its subscription includes the whole platform and responsive support, without a lower-priced limited-functionality option. It is available only to progressive organizations and campaigns; its built-in Salesforce integration was scheduled to shut down in September 2026.
Who it is for
It suits progressive organizations and campaigns coordinating advocacy, fundraising, email, and events. Teams relying on the built-in Salesforce integration should note its scheduled shutdown in September 2026.
What is good
- Supports petitions, calls, and fundraising campaigns
- Email segmentation and A/B testing
- Event recruitment, maps, reminders, and reporting
- Direct SQL access for custom analysis
What to know first
- Available only to progressive organizations and campaigns
- No lower-priced limited-functionality option
- Built-in Salesforce integration scheduled to shut down in September 2026
- Pricing is on request
Verdict
ActionKit brings advocacy, fundraising, email, and event tools into one subscription. Its eligibility restriction and the planned Salesforce integration shutdown are important considerations.
Compared on advocacy software
- Petition tools
- Yes
- Legislator outreach
- Yes
- Action campaigns
- Yes
- Grassroots organizing
- Yes
- Advocacy analytics
- Yes
- SMS messaging
- Yes
