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Yes—Roku Select Series 4K TVs have been listed for up to $100 off, but that saving applies to specific models, not the whole range. The clearest example is the 55-inch Roku Select Series 4K, listed at $249.99 instead of $349.99. Prices change by retailer, model and location, so confirm the exact model and checkout price before buying.
Observed Roku Select Series 4K prices
Roku’s product finder showed the following prices for its older R4C5 Select Series 4K models. These are observed listings, not guaranteed live prices; availability and discounts can change.
| Model | Size | Regular price shown | Sale price shown | Difference |
|---|---|---|---|---|
| 43R4C5 | 43-inch | $249.99 | $219.99 | $30 |
| 50R4C5 | 50-inch | $299.99 | $249.99 | $50 |
| 55R4C5 | 55-inch | $349.99 | $249.99 | $100 |
| 65R4C5 | 65-inch | $449.99 | $399.99 | $50 |
| 75R4C5 | 75-inch | $699.99 | $499.99 or $529.99 | $170–$200 shown; inconsistent |
Roku’s product finder displayed inconsistent 75-inch pricing across views. Treat that discount as unconfirmed until you see the price for your location and item at checkout.
The clearest deal: the 55-inch model
At $249.99, the 55R4C5 is the most straightforward match for “up to $100 off”: the listed sale price is $100 below its displayed regular price. It is a sensible value for a living room or larger bedroom if you want a roomy 4K screen and Roku’s streaming interface more than top-tier picture performance. The discount alone does not establish that this is the lowest price the TV has ever reached.
#1 Best Overall
- Breathtaking picture: Sharp 4K brings out rich detail on our 55" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
A separate June 29, 2026 Best Buy deal report described a different 55-inch Roku Select Series 4K QLED model at $249.99, down from $349.99. It also reported the 65-inch at $349.99 from $449.99 and the 75-inch at $499.99 from $699.99. Those figures concern newer QLED models, not necessarily the R4C5 TVs in the table.
Check the model: Select 4K is not always QLED
Roku has used the Select Series name across more than one generation. The R4C5 identifiers in the price observations refer to Select Series 4K TVs; newer listings identify models such as 50R5D5, 55R5D5, 65R5D5, 75R5D5 and 85R5D5 as Select Series 4K QLED TVs. Roku lists the newer 43-inch model as 43R4E5 and describes it as LED rather than QLED. Roku support also identifies 2026 Roku-designed model references ending in R5DX, so do not assume R5D5, R5DX and R4C5 are interchangeable. See Roku’s Select Series specifications and its Roku-branded TV model information.
Rank #2
- Breathtaking picture: Sharp 4K brings out rich detail on our 50" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
QLED is a display technology that can support more vivid color than a conventional LED set, but it does not mean OLED-like black levels or guarantee premium HDR. Before ordering, match the full model number on the retailer’s listing to the Roku model you intend to buy; do not rely on the series name or a generic product photo.
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Roku’s current Select Series information lists 4K resolution, direct-lit backlighting, HDR10+ and HLG support, Roku OS, Wi-Fi 5, Ethernet, Bluetooth and Dolby Audio. The listed platform features include Apple AirPlay, Apple Home, Alexa and Google Home compatibility. Current designs list three HDMI inputs, including one HDMI eARC connection; USB-A is listed on models from 50 to 85 inches. Enhanced voice remotes are listed for 50- through 85-inch models. Port layouts, remote bundles and VESA mounting details can vary by size or generation, so check the specifications for the exact model you are buying.
Rank #3
- Breathtaking picture: Sharp 4K brings out rich detail on our 65" flat screen TV, while the QLED screen and HDR10 create bright, accurate colors. Roku Smart Picture cleans up incoming TV signals, optimizes them, and chooses the right picture mode.
- Seamless streaming: With fast Wi-Fi and apps that launch in a snap, Roku Select Series TVs get you to your entertainment quickly. You get excellent picture quality, clear sound, automatic updates, and more. It’s simple to use. Hard to outgrow.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
- A world of free entertainment: Enjoy a huge selection of free live TV, news, sports, movies, shows, and much more—all just a click away.
- More streaming, less searching: With personalized picks right on your Home Screen, quick access to the sports and entertainment you watch most, and fast and easy search in one place—the days of endless scrolling are over.
HDR format support means a TV can accept compatible HDR content; it does not guarantee high brightness, strong contrast or a dramatic HDR image. A budget direct-lit television can be fine for everyday streaming while looking less convincing in bright rooms or dark movie scenes than a more capable set. A 2025 report on the older Select Series described middling HDR brightness and blacks that could look gray in dark scenes, and noted the lack of HDMI 2.1, VRR and ALLM. Those observations are from that coverage, not independent testing here; check the exact model’s gaming specifications if they matter to you. The report also discusses the older models’ limitations.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Who should consider one?
- Good fit: Roku users who want a simple streaming interface, a budget 4K upgrade, or a large screen for a bedroom, dorm, guest room or casual living-room viewing.
- Potentially good fit: Casual console gaming, provided 60Hz performance and the model’s verified features meet your needs.
- Look elsewhere: Buyers prioritizing bright-room HDR, home-theater contrast, strong processing of low-quality video, high-refresh competitive gaming, VRR or HDMI 2.1.
If picture quality matters more than Roku-branded hardware or the lowest entry price, compare the Select with similarly priced TVs from other makers. Roku’s finder also lists its Plus Series, which it positions with Mini-LED, QLED and Dolby Vision on current listings, as well as third-party Roku-powered TVs. Those are different products, and their features and prices depend on their exact models.
Rank #4
- 43-INCH 4K ULTRA HD DISPLAY – Enjoy crisp 4K Ultra HD resolution with sharp detail and vibrant colors for movies, television, gaming, and streaming on a space-saving 43-inch screen.
- ROKU SMART TV PLATFORM – Instantly access thousands of streaming apps, live TV, and free entertainment through the intuitive Roku operating system with easy navigation and personalized recommendations.
- HDR PICTURE ENHANCEMENT – Compatible with supported HDR formats to deliver improved brightness, enhanced contrast, and richer color for a more immersive viewing experience.
- COMPLETE ENTERTAINMENT BUNDLE – Includes an HDMI cable, streaming bundle, and a 12 Month CPS Warranty, providing everything needed for an upgraded home entertainment setup.
- FAST AND SIMPLE STREAMING – Stream movies, TV shows, sports, news, and music from popular services using the built-in Roku Smart TV platform.
Before you check out
- Confirm the full model number and whether the listing describes the panel as LED or QLED.
- Check that the price applies to a new TV, not an open-box, refurbished or marketplace listing.
- Verify stock for your ZIP code, shipping or pickup costs, and the retailer’s return terms.
- Check the included remote, HDMI and eARC layout, stand width and VESA pattern against your setup.
- Compare the displayed “regular” price with the final checkout price; retailer reference prices and promotions can differ.
The exact “up to $100 off” headline appeared in an April 2, 2025 report about an Amazon promotion. A later promotion and current-looking product-finder prices are not proof that the same deal remains active at every retailer today. Treat each figure as model- and listing-specific.
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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
