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Create a one-time coupon for one customer
WooCommerce includes built-in coupon creation and management tools. The labels and screens can differ by version, extensions, or store customizations, but the basic process is to enable coupons, create a code, configure its discount and restrictions, and publish it. See the official Managing Coupons in WooCommerce guide.
- Enable coupons if needed. Go to WooCommerce > Settings > General and enable coupon use.
- Open the coupon editor. Go to Marketing > Coupons and create a coupon. Your store may present a different interface.
- Give this recipient a distinct code. Enter a code, or use Generate coupon code if available. Create a separate code for each recipient rather than distributing one shared code as a personalized offer.
- Set the discount. Choose a fixed-cart, fixed-product, or percentage discount and enter its amount.
- Make the code single-use overall. Under Usage limits, set Usage limit per coupon to 1.
- Restrict it to the recipient. Under Usage restriction, add the recipient’s email to Allowed emails. WooCommerce checks this against the customer’s billing email, so tell the recipient to use that same address at checkout.
- Apply any campaign conditions. Set an expiry date, minimum or maximum spend, product or category limits, excluded products, or sale-item rules if your offer requires them. Publish the coupon and send its code privately to the intended recipient.
Which coupon settings control reuse and eligibility?
| Setting | What it controls | Use for a personalized one-time offer? |
|---|---|---|
| Usage limit per coupon | Total redemptions allowed for that individual code. | Set to 1 to allow one redemption in total. |
| Usage limit per user | How often a customer can use the coupon. | Optional additional safeguard; it does not replace the total coupon limit. |
| Allowed emails | Restricts eligibility by customer email; the core guide says WooCommerce checks the billing email. | Add the intended recipient’s email. |
| Individual use only | Prevents combining the coupon with other coupons. | Use only if the offer should not stack; it does not make a code unique or single-use. |
A limit of one per user is not the same as one redemption total. If many customers know a shared code, a per-user limit can still allow each of them to redeem it. For a code meant to be redeemed just once, the decisive setting is Usage limit per coupon.
Generate personalized codes for many customers
Use a coupon-generation extension
For a recipient list, WooCommerce’s Smart Coupons documentation describes batch generation of unique codes, adding them to the store, and setting each code’s per-coupon usage limit to 1. It also describes optional per-user limits and allowed-email restrictions. Review the Smart Coupons bulk-generation guide for the batch workflow.
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Plan how each generated code will be mapped and delivered to its recipient; unique codes alone do not send an offer or establish who should receive it.
Generate a code for a logged-in customer
Smart Coupons documents a shortcode workflow that generates a unique coupon for each logged-in customer and can add an email restriction. This is an extension-specific feature, not a WooCommerce core shortcode. Check the Smart Coupons shortcode documentation for the login, display, and restriction behavior relevant to your store.
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Build a custom integration
The WooCommerce REST API can create coupon records individually or in batches. Its coupon data includes a required code plus fields such as usage_limit, usage_limit_per_user, and email_restrictions. Your integration still needs to generate distinct codes, map them to recipient emails, authenticate API requests, handle errors, and arrange delivery. The API reference is at WooCommerce REST API: Coupons.
Choose the approach that fits the campaign
| Campaign need | Starting point | What to check |
|---|---|---|
| A few private offers | WooCommerce core coupon editor | Recipient billing email, one total use, expiry, and discount scope. |
| Many individually coded offers | Smart Coupons bulk generation | Unique-code generation, recipient mapping, export or delivery, and limits. |
| Code generated for a logged-in customer | Smart Coupons shortcode workflow | Login requirement, email restriction, and how the code is displayed or delivered. |
| External campaign integration | WooCommerce REST API | Authentication, code generation, batch handling, email mapping, and error handling. |
| New-customer, location, or event-triggered rules | Relevant extension documentation | Whether the added rule is necessary and compatible with your checkout. |
For more specialized rules, official documentation is available for Coupon Restrictions and Coupon Email System. These cover needs beyond the basic manual, individualized coupon setup.
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