Side by side
Semcasting Identity Graph vs TransUnion TruEmpower Identity Monitoring and Protection
Both stand on identity resolution software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose Semcasting Identity Graph if your organization needs deterministic first-party identity resolution and activation across multiple channels. Its reported 85%+ matching and connections to more than 40 DSPs are central reasons to consider it. Organizations seeking published pricing or a stated trial should look elsewhere.
Visit Semcasting Identity GraphChoose TruEmpower if your organization wants to offer consumers identity monitoring, credit lock and alerts, and branded customer touchpoints. Buyers who need a public price or service limits should contact TransUnion for details before deciding.
Visit TransUnion TruEmpower Identity Monitoring and ProtectionThe facts
| Semcasting Identity Graph | TransUnion TruEmpower Identity Monitoring and Protection | |
|---|---|---|
| Free plan | Not published | Not published |
| Open source | Not published | Not published |
| Runs on | API | Web |
| Lowest paid plan | Free or on request | Free or on request |
| Plans published | 1 | 1 |
| Maker | Not published | TransUnion TruEmpower Identity Monitoring and Protection |
| Website | semcasting.com | transunion.com |
| On identity resolution software | #22 of 25 | #24 of 25 |
Semcasting Identity Graph: what it does well
- Deterministic matching resolves records to people, households, and devices.
- Semcasting reports match rates of 85% or higher.
- Continuous updates accommodate new customer, device, and address data.
- Activation spans display, CTV, social, email, direct mail, and in-store.
- Supports real-time API access and batch file import.
What to know first
- Pricing is available only by contacting sales.
- Access is through an API platform.
- No trial is described.
TransUnion TruEmpower Identity Monitoring and Protection: what it does well
- Monitors Social Security numbers, addresses and other personal information for fraud.
- Checks for credit activity associated with minors’ identities or information.
- BreachIQ provides personalized risk scores and recommendations.
- Credit lock and alerts let consumers manage access to TransUnion credit reports.
- Organizations can integrate brand touchpoints into the customer experience.
What to know first
- The service is web-based.
- Pricing is available by contacting TransUnion.
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