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REACH vs Spark

Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

REACH

Free plan AndroidiPhoneWeb

Choose REACH if you need campaign coordination, creator payments, and performance insights across desktop and mobile. The Business plan brings unlimited campaigns and connections together with approvals and outreach tracking, but factor in its monthly price and the added service fee on influencer payments.

Visit REACH

Spark

Paid API

Spark brings creator campaigns, attribution, partner payments, and fraud controls into an API-accessible service. Its plans differ in pricing and inclusions, so teams should match the listed option to their campaign scale and support needs.

Visit Spark

The facts

REACHSpark
Free planYesNo
Open sourceNot publishedNot published
Runs onAndroid, iPhone, WebAPI
Lowest paid planREACH Business: $25 a monthSelf-serve Spark: $199 a month
Plans published24
MakerReachNot published
Websitereach-influencers.comspark.chargezen.com
On influencer marketing platforms#14 of 188#130 of 188

REACH: what it does well

  • Find creators through TikTok, Instagram, referrals, or existing networks.
  • Manage briefs, deliverables, post tracking, and content approvals.
  • View campaign performance analytics with real-time click insights.
  • Business accounts can use an AI campaign setup assistant.
  • Business plan includes unlimited campaigns and influencer connections.

What to know first

  • A service fee is added to influencer payments.
  • The Business plan is $25 a month, billed monthly.
  • Influencers must comply with FTC disclosure rules when recommending products or services.

Spark: what it does well

  • Creator and affiliate discovery signals
  • Multi-channel campaign support
  • Automated payouts with fraud checks
  • API access and partner portal
  • Unlimited tracking links on platform plan

What to know first

  • No free plan
  • Self-serve Spark is $199 a year
  • Enterprise is $499 a month

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