Side by side
Merkury Identity Resolution vs TransUnion TruEmpower Identity Monitoring and Protection
Both stand on identity resolution software. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Choose Merkury if your enterprise needs person-based identity resolution, data enhancement, and marketing connectivity. Its clean room also supports analysis and collaboration around siloed customer data. Organizations seeking a published price or use of resolution data for screening purposes should look elsewhere.
Visit Merkury Identity ResolutionChoose TruEmpower if your organization wants to offer consumers identity monitoring, credit lock and alerts, and branded customer touchpoints. Buyers who need a public price or service limits should contact TransUnion for details before deciding.
Visit TransUnion TruEmpower Identity Monitoring and ProtectionThe facts
| Merkury Identity Resolution | TransUnion TruEmpower Identity Monitoring and Protection | |
|---|---|---|
| Free plan | Not published | Not published |
| Open source | Not published | Not published |
| Runs on | Web | Web |
| Lowest paid plan | Not published | Free or on request |
| Plans published | None | 1 |
| Maker | Not published | TransUnion TruEmpower Identity Monitoring and Protection |
| Website | merkle.com | transunion.com |
| On identity resolution software | #23 of 25 | #24 of 25 |
Merkury Identity Resolution: what it does well
- Unifies known and anonymous records under a persistent person ID.
- Matches identity signals including addresses, emails, and website visits.
- Supports personalization and retargeting across several marketing channels.
- Works within databases and analytic environments.
- Integrates with Adobe, Salesforce, AWS, and Snowflake.
What to know first
- Pricing is available only on request.
- The stated use restrictions prohibit resolution data for credit, underwriting, employment, or tenant screening.
TransUnion TruEmpower Identity Monitoring and Protection: what it does well
- Monitors Social Security numbers, addresses and other personal information for fraud.
- Checks for credit activity associated with minors’ identities or information.
- BreachIQ provides personalized risk scores and recommendations.
- Credit lock and alerts let consumers manage access to TransUnion credit reports.
- Organizations can integrate brand touchpoints into the customer experience.
What to know first
- The service is web-based.
- Pricing is available by contacting TransUnion.
Alternatives to Merkury Identity Resolution Alternatives to TransUnion TruEmpower Identity Monitoring and Protection The whole list