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Influentials vs REACH

Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Influentials

Free plan AndroidiPhoneWeb

Influentials covers creator discovery through payment, with campaign and creator apps across web and mobile. Costs depend on campaign or subscription plans, active brands, and payout fees.

Visit Influentials

REACH

Free plan AndroidiPhoneWeb

Choose REACH if you need campaign coordination, creator payments, and performance insights across desktop and mobile. The Business plan brings unlimited campaigns and connections together with approvals and outreach tracking, but factor in its monthly price and the added service fee on influencer payments.

Visit REACH

The facts

InfluentialsREACH
Free planYesYes
Open sourceNot publishedNot published
Runs onAndroid, iPhone, WebAndroid, iPhone, Web
Lowest paid planPer campaign: €299, paid onceREACH Business: $25 a month
Plans published52
MakerInfluentialsReach
Websiteinfluentials.comreach-influencers.com
On influencer marketing platforms#25 of 188#14 of 188

Influentials: what it does well

  • Creator discovery, campaigns, analytics, and payments
  • Network exceeds 15,000 verified creators
  • Supports Instagram, TikTok, YouTube, and Facebook
  • Creator app includes submissions and payouts
  • Free plan and free trial are available

What to know first

  • Per campaign charges €299 per published campaign
  • Creator payout service fees apply
  • Plan limits restrict active brands and team seats

REACH: what it does well

  • Find creators through TikTok, Instagram, referrals, or existing networks.
  • Manage briefs, deliverables, post tracking, and content approvals.
  • View campaign performance analytics with real-time click insights.
  • Business accounts can use an AI campaign setup assistant.
  • Business plan includes unlimited campaigns and influencer connections.

What to know first

  • A service fee is added to influencer payments.
  • The Business plan is $25 a month, billed monthly.
  • Influencers must comply with FTC disclosure rules when recommending products or services.

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