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HypeAuditor vs Influentials

Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

HypeAuditor

Free plan APIExtensionWeb

Choose HypeAuditor if your brand or agency needs creator discovery, campaign management and performance analytics, with CRM, API and extension options. Consider another option if you need the Chrome extension to operate outside Instagram and YouTube, or need paid plan pricing before contacting the company.

Visit HypeAuditor

Influentials

Free plan AndroidiPhoneWeb

Influentials covers creator discovery through payment, with campaign and creator apps across web and mobile. Costs depend on campaign or subscription plans, active brands, and payout fees.

Visit Influentials

The facts

HypeAuditorInfluentials
Free planYesYes
Open sourceNot publishedNot published
Runs onAPI, Extension, WebAndroid, iPhone, Web
Lowest paid planFree or on requestPer campaign: €299, paid once
Plans published15
MakerHypeAuditorInfluentials
Websitehypeauditor.cominfluentials.com
On influencer marketing platforms#2 of 188#25 of 188

HypeAuditor: what it does well

  • Searches more than 227.4 million creator accounts with filters.
  • Reports cover audience quality and performance across five platforms.
  • My Network stores creator contacts, notes and campaign history.
  • API includes discovery, reporting and campaign management endpoints.
  • Zapier connects workflows with business and marketing apps.

What to know first

  • Paid plan pricing is available on request.
  • The Chrome extension currently operates on Instagram and YouTube.

Influentials: what it does well

  • Creator discovery, campaigns, analytics, and payments
  • Network exceeds 15,000 verified creators
  • Supports Instagram, TikTok, YouTube, and Facebook
  • Creator app includes submissions and payouts
  • Free plan and free trial are available

What to know first

  • Per campaign charges €299 per published campaign
  • Creator payout service fees apply
  • Plan limits restrict active brands and team seats

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