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Cheerful vs IMAI

Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.

Cheerful

Free plan APIWeb

Choose Cheerful if your brand or agency needs tools spanning creator outreach, campaign operations, and performance reporting. Creators can use its separate free workspace without a credit card. Look elsewhere if REST API access is a requirement.

Visit Cheerful

IMAI

Paid Web

IMAI combines a large creator database with campaign, analytics, and payment tools. Its tiered monthly plans scale seats and usage, while Enterprise details require pricing information.

Visit IMAI

The facts

CheerfulIMAI
Free planYesNo
Open sourceNot publishedNot published
Runs onAPI, WebWeb
Lowest paid planFree or on requestPersonal: $129 a month
Plans published15
MakerCheerfulIMAI
Websitecheerful.aiinfluencermarketing.ai
On influencer marketing platforms#11 of 187#117 of 187

Cheerful: what it does well

  • Supports creator discovery and campaign management.
  • Drafts outreach and automates follow-ups across channels.
  • Users approve all money terms in rate negotiations.
  • Tracks creator content, engagement, and exportable reports.
  • Connects with native integrations and 1,000+ apps.

What to know first

  • Campaign-platform pricing is available only on request.
  • The platform does not offer a REST API.

IMAI: what it does well

  • Database contains 400,000,000 creator profiles
  • Includes creator discovery and campaign management
  • Provides performance analytics and creator payments
  • Offers a 7-day trial
  • Has plans for one to seven seats

What to know first

  • No free plan
  • Starts at $129/mo
  • Monthly creator and export limits apply

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