Side by side
Billo vs IMAI
Both stand on influencer marketing platforms. Which one you can start free with, which one lets you read the code, and what each costs once you pay.
Free plan AndroidiPhoneWeb
Billo combines creator sourcing and ad-performance tools, with options for creator partnerships and editing. Brands should account for upfront per-video charges, the stated turnaround, and the ad-account requirement for full CreativeOps access.
Visit Billo Paid Web
IMAI combines a large creator database with campaign, analytics, and payment tools. Its tiered monthly plans scale seats and usage, while Enterprise details require pricing information.
Visit IMAIThe facts
| Billo | IMAI | |
|---|---|---|
| Free plan | Yes | No |
| Open source | Not published | Not published |
| Runs on | Android, iPhone, Web | Web |
| Lowest paid plan | Video ads: $99 a month | Personal: $129 a month |
| Plans published | 4 | 5 |
| Maker | Not published | IMAI |
| Website | billo.app | influencermarketing.ai |
| On influencer marketing platforms | #5 of 188 | #117 of 188 |
Billo: what it does well
- Free sign-up and creator exploration are available.
- Marketplace offers vetted human creators.
- Includes two edit request rounds per video.
- Supports Meta Partnership Ads and TikTok Spark Ads.
What to know first
- CreativeOps features require connecting an ad account.
- Video content is charged upfront per video.
- Turnaround typically takes 7 to 12 business days after delivery.
IMAI: what it does well
- Database contains 400,000,000 creator profiles
- Includes creator discovery and campaign management
- Provides performance analytics and creator payments
- Offers a 7-day trial
- Has plans for one to seven seats
What to know first
- No free plan
- Starts at $129/mo
- Monthly creator and export limits apply