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Deal status: This was a historical U.S. deal from November 2024, not a currently verified August 2026 promotion. Tom’s Guide reported Amazon’s price at $1,496, or $1,200 below the $2,699 reference price. TechRadar later reported the same TV at $1,394, while an expired November 2025 listing reached $1,179.99. Check the live Amazon listing before assuming any of those prices are still available.

What the early Black Friday deal included

The deal covered the 65-inch LG OLED evo C4, model OLED65C4PUA. Tom’s Guide reported an Amazon price of $1,496 against LG’s listed $2,699.99 reference price, describing the reduction as $1,200. That was a substantial discount, but it was not the lowest documented price for this model.

TechRadar subsequently reported a $1,394 price and called it a record low at the time. Tom’s Guide also noted that the TV had previously fallen to $1,396 on Black Friday. These rapidly changing prices show why the original “$1,200 off” headline should be treated as a dated deal report rather than a permanent price claim.

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The timing was consistent with early Black Friday sales in November 2024. However, Amazon’s offer should not be confused with LG’s own November 2024 promotion, which highlighted a 65-inch B4 and a 77-inch C4—not this exact 65-inch C4 offer.

#1 Best Overall
LG 65-Inch Class OLED evo C4 Series Smart TV 4K Processor Flat Screen with Magic Remote AI-Powered with Alexa Built-in (OLED65C4PUA, 2024)
  • SELF-LIT PIXELS: LG's signature OLED technology creates an incredible watching experience and stellar picture quality illuminated with over 8 million self-lit pixels. Take in rich and accurate colors from the brightest to darkest parts of the scene thanks to 100% Color Volume and with 100% Color Fidelity.
  • BRIGHTNESS BOOSTER: Our Brightness Boosting technology magnifies each individual pixel for luminous quality that shines with every detail.
  • DOLBY VISION, FILMMAKER AND DOLBY ATMOS: Experience the magic of the big screen right from your couch. Every LG OLED comes loaded with Dolby Vision for extraordinary color, contrast and brightness, plus Dolby Atmos for sound you can feel all around you. Land in the center of the action with FILMMAKER MODE, allowing you to see films just as the director intended.
  • A9 AI PROCESSOR GEN7: The C4's exclusive processor is the brains behind a truly unforgettable TV experience. You'll get smooth, vivid picture no matter what you watch with AI Super Upscaling which automatically enhances picture quality whether you're watching sports, movies, or a late-night favorite. Multi View with 2 screens lets you split your screen into 2 unique views so you can watch even more than before, everything looks and sounds incredible on a LG OLED TV.
  • REFRESH RATE OF 144 HZ : Enjoy crisp, smooth visuals with a 0.1ms response time and up to 144Hz refresh rate. LG OLED TVs feature NVIDIA G-Sync, AMD FreeSync Premium, and VRR for enhanced gaming quality. With four HDMI 2.1 inputs, connect all your devices effortlessly. The LG Game Dashboard and Game Optimizer provide complete control whether you game on consoles or in the cloud.

Why the LG C4 was appealing

The C4 uses an OLED panel with more than 8.3 million self-lit pixels. Because each pixel can switch off independently, OLED delivers exceptionally deep blacks and strong contrast, making it especially attractive for films and HDR streaming.

According to LG’s specifications, the TV includes the Alpha 9 AI Processor Gen7, Dolby Vision, Dolby Atmos, Filmmaker Mode, webOS, LG Channels, and support for up to five years of software updates through LG’s webOS Re:New program.

It was also a strong gaming display. The set has four HDMI 2.1 ports, VRR, ALLM, and support for 4K gaming at up to 120Hz. LG lists 144Hz support for compatible PC input. Those figures are not contradictory: the television is generally marketed as a 120Hz native-display-class TV, while 144Hz refers to supported PC input modes and requires compatible hardware and settings.

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Tom’s Guide reported accurate colors, improved brightness compared with the C3, and a measured 9.2ms latency in Game Optimizer Boost mode. LG also lists NVIDIA G-Sync, AMD FreeSync Premium, and a 0.1ms response-time specification; the latter is a manufacturer claim, not a universal real-world measurement.

Rank #3
LG OLED65C4PUA OLED C4 65 Inch HDR 4K Smart OLED TV 144 HZ Refresh Rate + UAX 4K HDMI 2.0 Cable + CPS 24 Months Protection and Streaming Bundle with Alexa (65 INCH)
  • SELF-LIT PIXELS FOR PERFECT BLACK & VIVID COLORS – LG’s OLED technology delivers over 8 million self-lit pixels for infinite contrast, true blacks, and 100% Color Volume and Fidelity, ensuring a lifelike viewing experience
  • 144HZ REFRESH RATE & ULTRA-LOW LATENCY – Enjoy buttery-smooth motion with 0.1ms response time and up to 144Hz refresh rate. Featuring NVIDIA G-Sync, AMD FreeSync Premium, and VRR, this TV minimizes lag and screen tearing for an unparalleled gaming experience
  • DOLBY VISION & DOLBY ATMOS FOR CINEMATIC EXPERIENCE – Dolby Vision HDR delivers breathtaking contrast and brightness, while Dolby Atmos provides immersive, multi-dimensional sound. FILMMAKER MODE ensures movies are displayed just as the director intended
  • A9 AI PROCESSOR GEN7 FOR ENHANCED PERFORMANCE – The powerful AI processor enhances picture clarity, color accuracy, and upscaling, making every scene sharper and more detailed. Multi View lets you watch two screens simultaneously, so you never miss a moment
  • WEBOS 24 & LG CHANNELS – STREAM MORE, SEARCH LESS – Access your favorite streaming apps with webOS 24, plus enjoy 300+ free LG Channels, including sports, fitness, and lifestyle content

Why buyers should hesitate

  • It is an older generation: LG’s current C4 page warns that a newer model is available. A C4 still makes sense when it is substantially cheaper, but a small discount may not justify choosing the older product cycle.
  • Average built-in audio: Tom’s Guide described the speakers as average. Budget for a soundbar if you want more convincing dialogue, bass, or Dolby Atmos effects.
  • No ATSC 3.0 tuner: Antenna users seeking over-the-air 4K broadcasts may need an external tuner or another television.
  • OLED usage considerations: Prolonged, repetitive static elements—such as desktop taskbars, news tickers, or persistent game HUDs—can increase the risk of image retention or burn-in over time. This is an ownership consideration, not evidence of a defect in a particular deal unit.
  • Reference-price ambiguity: “$1,200 off” was calculated from a displayed reference price. It does not mean $1,496 was the lowest historical price or that $2,699.99 was the price most shoppers normally paid.

Was $1,496 a good price?

Price seen How to view it
About $1,400 Strong historical value for a 65-inch C4, assuming a new unit and sound warranty coverage.
$1,496 A good deal, but not the lowest documented price.
Near $1,800 or higher Compare carefully with a newer LG C-series TV.
Near current-generation pricing Prefer the newer model unless the C4 includes a meaningful additional discount or incentive.

An expired Slickdeals listing recorded the same model at $1,179.99 on November 27, 2025. That is useful historical context, but it does not establish current availability or an August 2026 price.

What to check on Amazon before ordering

  1. Confirm the model number is OLED65C4PUA, not a different size, series, or regional variant.
  2. Check that the condition is new—not renewed, used, or open-box.
  3. Review the exact “Sold by” and “Ships from” information. The available historical coverage does not establish whether Amazon, LG, or a marketplace seller fulfilled the deal.
  4. Read the warranty terms and confirm that the seller and unit qualify for the manufacturer’s U.S. coverage. Imported or unauthorized units may have different support terms.
  5. Check the return window and large-item return process before purchase.
  6. Inspect the box at delivery and report visible damage promptly. Confirm whether room-of-choice delivery, installation, or wall mounting is actually included; LG’s installation language for its own promotions does not automatically apply to Amazon.
  7. Remember that tax, delivery fees, protection plans, installation, and checkout-specific coupons can change the final cost.
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Alternatives worth comparing

Newer LG C-series: This is the most direct alternative. It offers a newer product cycle and potentially newer processing, but the premium should be reasonable compared with a deeply discounted C4.

Rank #4
LG 65-Inch Class OLED evo AI 4K C6 Series Smart TV, 2026 Model
  • BRIGHTNESS BOOSTER: Brighter visuals and vivid detail with Brightness Booster powered by the a11 AI Processor Gen 3
  • SELF-LIT OLED TECHNOLOGY: Over 8.3 million self-lit smart pixels deliver infinite contrast with advanced black and color technology
  • a11 AI PROCESSOR: Alpha 11 AI Processor Gen3 provides LG's most powerful Dual AI Engine for enhanced picture quality and processing speed
  • DOLBY VISION, DOLBY ATMOS AND FILMMAKER MODE: Experience Dolby Vision color and contrast, Dolby Atmos immersive sound, and FILMMAKER MODE with Ambient Light Technology for cinematic viewing as the director intended
  • GAMING FEATURES: Gaming capabilities include 165Hz Refresh Rate, NVIDIA G-Sync, AMD FreeSync Premium and 0.1ms response time for responsive gameplay

LG B-series: The B-series can cost less and may suit buyers prioritizing OLED blacks over peak brightness and processing. LG’s 2024 announcement promoted a 65-inch B4 at $1,199, not a 65-inch C4.

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Samsung S90-series OLED: TechRadar listed the 65-inch S90C at $1,299.99 during the same 2024 sale period. It was a direct OLED alternative for shoppers comparing brightness, picture characteristics, and gaming features, though that price is historical.

Sony Bravia OLED: TechRadar listed the 65-inch Bravia 8 at $1,699.99 in the same sale period. It is worth considering for buyers who prioritize Sony’s processing and cinematic presentation, but the cited price was substantially higher and is not current pricing.

Mini-LED or QLED: These may be better choices for very bright rooms, heavy daytime viewing, or households concerned about prolonged static content. They can differ from OLED in black levels and viewing angles.

Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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