Is ASUS a Good Brand? [The Good, the Bad and the Ugly]

Is ASUS a Brand That You Can Rely On? Let’s Find Out!

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If you’re planning to buy a laptop or a desktop, the chances are that you have seen an ASUS model right up the alleyway. The features ASUS offers with their computers at reasonable prices make the offer look tempting. But at the same time, it is only natural to think if you can trust this relatively newer brand.

To make a fair decision, you would have to carry out hours and hours of research, reading customer reviews, product comparisons, company insight statistics, service ratings, and so much more. Luckily, you can save all that time because we have done it all for you.  

In this super-comprehensive review, we will be covering the complete overview of the company’s performance and reliability based on how their products perform in real life. We will also be comparing ASUS with other top brands to give you a better idea of where it stands in the competitive market of personal computers. 

Ready to clear all your doubts? Let’s go!

Is ASUS a Good Brand?

Overall, the answer is yes, ASUS is a good brand. But what makes ASUS a good computer maker is a layered question. 

To unfold the layers, let’s look at a few fundamental qualities that make a computer brand reliable. All brands have their pluses and minuses so that we will look at those as well.

Why We Think ASUS Is A Good Computer/Laptop Brand

To judge any computer brand’s value, we must know what makes a brand good. 

Build quality of their products, battery backup (for a laptop or tablet), accessibility to the company’s innovations, the specifications to price ratio, and customer service are a few areas that lay the foundation of a good laptop/computer brand. 

So, where does ASUS stand on these graphs? Let’s discuss it in detail. 

Build Quality

When we talk about ASUS as a brand, the first thing that comes to mind is its superior build quality. This Taiwanese company makes quality machines with best-in-class durability. They use premium materials and sturdy designs that reduce the risk of accidental damages. 

Versatile Price Range

ASUS provides a versatile range of products. From a few hundred dollars to a couple of thousands, you’ll find an ASUS product at every price point. And in the vast price range, the company offers computers that suit every need.  

Components

Much like the previously mentioned build quality, the component selection also is a critical element of distinction between an average computer manufacturer and a good one. If you pick any computer from ASUS, you’ll find it has the best in class hardware (processor, GPU, RAM, storage) for its targeted customers at any price range. 

They do compromise on the design of their laptops sometimes to reduce the costs, but their machines always deliver powerful performance. 

Warranty and Post Purchase Service

Like all other brands, ASUS also covers a 12 month warranty period for every product they offer. The warranty date starts at the date of purchase, but you can only get your device repaired at an authorized service center

It’s important to note that ASUS has a limited number of repair centers, so if you have an issue they can’t fix over the phone, you will have to ship your computer and you have to pay for shipping to them.

The company also provides offers to extend your warranty period by paying a few extra dollars. Most people might ignore it, but a few extra bucks for a longer piece of mind sounds like a good deal. 

Who Makes ASUS Laptops and Where Are ASUS Laptops Made?

Unlike most other laptop brands, ASUS does NOT make its laptops and computers in China. ASUS is a Taiwanese company that assembles all its products in its in-house facility in Taiwan. The body of the laptops and other components are also not imported from China, and ASUS manufactures them as well.

ASUS

What Are ASUS’ Strengths and Weaknesses?

ASUS is undoubtedly an excellent laptop manufacturer. It is one of the industry leaders and competes neck to neck with the other tech giants like Acer and Dell. But just like everything else, there are some pros and cons of ASUS products too. Let’s take a quick look at them.

Pros:

  • Quality. ASUS manufactures some of the top-quality products available on the market. You can use their laptops for years without ever experiencing any significant performance drops.  
  • Price. The company is known for its reasonably priced laptops encompassing all genres, from entry-level to professional gaming gear.
  • Longevity. They make some of the most durable and long-lasting laptops that can even last for a decade. 

Cons:

  • Lack of Service Centers. In many regions, there is a severe lack in the number of service centers. This can become a challenge if you face any issues with your computer because getting it repaired at an unauthorized service center will void your device’s warranty. 
  • Weight of the laptops. Some of the top models from ASUS are a little bit on the heavier side compared to similar laptops from their competitors. 

How Does ASUS Compare to Other Brands, Such as HP, Dell, Lenovo, and Acer?

So until now, we have seen how ASUS is as a company and the different laptops it offers. But what happens when you compare it with the other brands out there? 

ASUS vs. Acer

Acer also has many computers on its product roster. Both companies compete at almost all the price ranges and offer similar products to each other. At the budget end, their models are so similar that it is hard to pick a winner

But when it comes to raw performance, especially in the higher end, ASUS beats Acer by offering more powerful devices at a lesser price. That being said, both companies provide premium computers with a large variety of options to choose from, but if you had to choose a winner, it would be ASUS. 

See our full article about ASUS vs Acer here.

Winner: ASUS

ASUS vs. Lenovo

Lenovo gives tough competition to ASUS in the entry-level and mid-range markets with their practical and reliable machines. There are many laptops from both companies that directly compete with each other. A great example would be the Ideapad series from Lenovo and the Vivobook series from ASUS, which are extensively focused on making budget laptops with solid specs. 

But if we compare the two, Lenovo computers often offer better design and build quality than their competitors. Although computers from both brands perform almost the same at a similar price, the build quality and design give Lenovo an edge over ASUS. 

Winner: Lenovo

ASUS vs. HP

HP is one of the top names in the computer industry. If we compare it to ASUS, it has a much larger market share. In real terms, however, they both make powerful computers with similar specifications. 

Even at the higher-end gaming segment, the ASUS ROG series and HP Omen series give each other tough competition. HP offers superior build quality of the two brands even at the lower end, whereas ASUS provides slightly better performance at the cost of a solid build. But overall, depending on your use case, you can go for either of the company’s products. 

Winner: It’s a tie

ASUS vs. Dell

Both ASUS and Dell are reputable brands that offer quality products. Dell being the older of the two has a larger market share. But even after being a newer company, ASUS gives Dell solid competition. 

In a given range, especially at the lower end, Dell focuses more on innovative features, whereas ASUS targets raw performance. However, Dell offers much better customer support which makes it the winner here.

Winner: Dell

ASUS Laptop Series

ASUS offers a wide range of laptops. Let’s take a look at their most popular product options.

ASUS Laptop

ASUS Gaming Laptops Series

ASUS is a well-known name in the gaming community. The company has two of the best gaming laptop series out there. The budget-oriented TUF series and the high-end gaming beasts, the ROG series

Both gaming laptop series offer powerful hardware that can easily sail through any modern game. But getting desktop-level performance on a laptop does come with some trade-offs. In this case, it’s the battery life that averages around 4-5 hours.

ZenBook Series

The laptops in this series are sleek and stylish with the premium build quality. And adding to that, the Zenbooks also host powerful processors and stunning displays.

This premium series of laptops compete with Dell’s XPS series and the Apple MacBook lineup. If you’re not a heavy gamer or if you need a mid-range workstation, a Zenbook can suit you well. 

Studio-Book Series

The Studio-Book series is a new arrival in the ASUS laptop roster. As evident from the name, the Studio-book mainly targets experts and professionals who need the best workstation for heavy photo or video editing, simulation, etc. 

At the highest end, Studio-books come with NVIDIA Quadro GPUs and Intel Xeon processors, which are computational powerhouses used in server-grade computers. So if you are looking for a powerful workstation, you can consider a Studio-Book.

VivoBook Series

If you want to buy a solid computer without breaking the bank, then the ASUS VivoBook series is godsent for you. The Vivobook might not be the most attractive-looking laptop out there, but its powerful performance will always have your back. 

At the higher end, the series also offers some premium features like IPS displays and dedicated graphics. This series competes in the entry-level markets with Lenovo’s Ideapad and the Dell Vostro, and their models often beat their competitors

Chromebook Series

ASUS offers some of the best laptops running on Chrome OS in their Chromebook series. Now what differentiates their Chromebooks from their competitors is the superior build quality and stylish designs.

The ASUS Chromebooks use top-of-the-line ARM chips and the best flash memory to offer a snappy and lag-free experience. If you are looking for a laptop that is easy to operate, lightweight, yet powerful, the ASUS Chromebooks have something for you.  

ExpertBook Series

ASUS targets their ExpertBook series towards working professionals and businessmen. They offer the best performance a working professional needs. These models are designed for heavy multitasking while giving you exceptional battery life

Other than that, many of the laptops in this series come with 32-64GB of RAM and 1TB SSDs. Since this lineup does not focus on gaming, you don’t get a powerful graphics card. If you need a working laptop with excellent battery life, powerful hardware, and sleek, professional design, you should take a look at the ExpertBook series. 

Their Best Laptop Offerings

Until now, we have talked about the entire series of laptops ASUS offers. But choosing the best among these lineups is another challenge. So we went ahead, researched, and found out their best laptops for different uses.

Let’s take a look at them.

Best ASUS Gaming Laptop: ASUS ROG Strix G15

  • CPU: 2.6GHz Intel Core i7-10750H
  • RAM: 16GB
  • Storage: 512GB SSD
  • Display: 17.3-inch FHD IPS (1920 x 1080)
  • GPU: 8GB NVIDIA RTX 2070
  • Battery: Up to 6 hours

If you’ve been an active participant in any gaming community, chances are you’ve heard the name ROG thrown around. The ROG is a series from ASUS that makes the best-in-class gaming laptops. And being the best of the ROG series, the ROG Strix G15 delivers on that promise. 

The G15 is loaded with powerful hardware that includes an 8GB RTX 2070 GPU, 10th gen i7 processor, and 16GB of RAM. This hardware combination lets you play any modern game at 100+ fps at Ultra HD graphics. All this power combined with the stylish looks of the G15 gives you a surreal gaming performance without breaking the bank. 

Best ASUS Laptop for College Students: ASUS ZenBook 13

  • CPU: 1GHz Intel Core i5-1035G1
  • RAM: 8GB
  • Storage: 256GB SSD
  • Display: 13.3-inch FHD (1920 x 1080)
  • GPU: Integrated Intel UHD
  • Battery: Up to 14 hours

Every college student wants a laptop that allows them to glide through all their assignments and tasks and also act as their entertainment mediator through the weekends. The ASUS Zenbook 13 checks all those boxes. 

With a battery that lasts 22 hours on a single charge, the Zenbook can easily last an entire day, from the early morning lectures to the late-night homework. The hardware combination is just as impressive as the battery backup. It is equipped with an Intel Core i5 processor, 8GB RAM, 256GB PCIe SSD, which accounts for its solid performance. 

Best ASUS Laptop for Video Editing: ROG Zephyrus G15

  • CPU: 2.9GHz AMD Ryzen 7 4800HS
  • RAM: 16GB
  • Storage: 1TB SSD
  • Display: 15.6-inch FHD IPS (1920 x 1080)
  • GPU: 6GB NVIDIA GeForce GTX 1660 Ti
  • Battery: Up to 9 hours

A solid GPU and CPU combination serves as a backbone for any video editing computer. The Zephyrus G15 from ASUS’s ROG series has just that. It is powered by an AMD Ryzen 7 processor and a GeForce GTX 1660 Ti Max-Q GPU. This combination allows you to run any video editing software and render videos even in 4K

Running out of storage space is a very common issue with video editors. To tackle that, this laptop comes with a 1TB PCIe NVMe SSD that lets you store a ton of data while also supporting the video editing operations with its high data transfer speeds. 

And the cherry on the top is the display is 144Hz, so you edit the super slow-motion videos without being limited by your display quality.

Best ASUS Laptop for Photo Editing: ASUS TUF Gaming

  • CPU: 2.6GHz Intel Core i7-9750H
  • RAM: 8GB
  • Storage: 512GB SSD
  • Display: 15.6-inch FHD (1920 x 1080)
  • GPU: 4GB NVIDIA GeForce GTX 1650
  • Battery: Up to 4 hours

Although ASUS markets the TUF series as gaming laptops, they are very well-suited for photo editing jobs. Photo editing indeed requires much less RAM and hardware power than video editing laptops. But the necessity of a discrete graphics card is unquestionable. 

With the ASUS TUF Gaming laptop, you get a GTX 1650 as your discrete GPU and 8GBs of RAM. Both work in tandem with the Intel 9th Gen i7 processor to give you a seamless photo editing experience. 

So if you are looking for a budget-friendly photo editing laptop that makes no compromise on performance, then the TUF Gaming is a great option to consider.

Best ASUS Laptop for Music Production: ASUS Zenbook 15

  • CPU: 1.8GHz Intel Core i7-10510U
  • RAM: 16GB
  • Storage: 512GB SSD
  • Display: 15.6-inch 4K UHD (3840 x 2160)
  • GPU: 4GB NVIDIA GeForce GTX 1650
  • Battery: Up to 7 hours

If you need a new laptop for music production, ASUS offers you their best solution as the Zenbook 15. A powerful yet lightweight laptop that has enough juice to power through your production drive. This laptop has all the necessary features such as discrete graphics, 16GB of RAM, and a 10th Gen i7 processor. 

But what is unique about the Zenbook 15 is its sleek design and innovative features like the ScreenPad that acts as a secondary touchscreen. This not only makes using the laptop easier, but you can also use it to quickly pan around and accurately select the exact start and stop points while selecting a section of the audio to crop.  

Best ASUS Business Laptop: ASUS VivoBook 15

  • CPU: 1GHz Intel Core i5-1035G1
  • RAM: 8GB
  • Storage: 512GB SSD
  • Display: 15.6-inch FHD IPS (1920 x 1080)
  • GPU: Integrated Intel UHD
  • Battery: Up to 11.5 hours

For business laptops, you want long battery life and should be easy to carry around. ASUS VivoBook 15 is the best example of such a no-nonsense laptop that you can get without having to spend thousands of dollars

The VivoBook 15 is a slender machine with an Intel i5 processor, 8GB RAM, 512GB SSD that accounts for its powerful performance. Apart from all the standard laptop stuff, ASUS offers you a fingerprint sensor for additional security. The laptop comes in just under 3.75 lbs and can last for up to 15 hours of heavy usage.

Best ASUS 2-in1 Laptop: ASUS VivoBook Flip 14

  • CPU: 2.0GHz AMD Ryzen 7 4700U
  • RAM: 8GB
  • Storage: 512GB SSD
  • Display: 14-inch FHD (1920 x 1080)
  • GPU: AMD Radeon Graphics
  • Battery: Up to 6 hours

ASUS makes some of the most popular 2-in-1 laptops on the market. And with a robust set of hardware, a stylish touch screen, and full stylus support, it is easy to see why the ASUS VivoBook Flip 14 is the best 2-in-1 the company makes. 

The touchscreen laptop comes with a 360° hinge which lets you fold the keyboard all the way back and turn it into a tablet. And weighing under 3.31 lbs, you can easily carry it around, making it a truly mobile device. 

The hybrid laptop hosts a Ryzen 7 processor, 8GB of RAM, and a 512GB SSD. So let’s see, you get a really powerful hardware mix, a very lightweight design, and a price tag that makes the deal even sweeter. 

Looking for more recommendations? Check out the best ASUS laptops in this article.

Are ASUS Desktops Good?

ASUS makes some top-of-the-line desktop computers with powerful hardware and solid build quality. But like any other product, they also have their ups and downs too. Let’s quickly go over some of them. 

Pros: 

  • Versatility. You get a wide range of choices with ASUS desktops according to your use case. From gaming machines to slender AIOs and mini PCS, ASUS has everything covered under their numerous desktop computer series.
  • Competitive Pricing. Most of the models from ASUS are priced competitively and offer outstanding value for money. Even at the lower end of a product line, they use the most powerful and efficient hardware in the price range.  
  • Innovative designs. From their ROG gaming series to their AIOs, ASUS offers some of the best-looking computers that you can buy. Not to mention, the level of innovation they showed in making their Mini PCs and Stick PCs is iconic. (More on that later below)

Cons:

  • Service Center Availability. As we already discussed in the laptop section, the non-availability of service centers in many world regions is a significant issue. 
  • Lack of drivers. The products from ASUS often lack good driver support. With the older models, it’s very hard to get the appropriate drivers for many of the essential components and features.

ASUS Desktops Series 

Much like their laptop series, you get a wide range of desktop computers from ASUS that suit particular use cases. Let’s take a quick look at a few of them. 

ASUS Gaming Desktop Series

ASUS has made a name for itself by manufacturing some of the best gaming computers in the market. Its two gaming desktop lineups are ROG and ROG Strix. 

Much like their laptop counterparts, the ROG series employs best-in-class gaming hardware to give you jaw-dropping performance in all modern games. If you’re a serious gamer and budget is not an issue for you, these desktops will catch your interest.  

All-in-One Series

The All-in-one desktop product line from ASUS strongly demonstrates productivity. The models follow a minimalistic approach by encasing all the hardware inside the monitor. That, combined with their innovative designs, makes the AIOs from ASUS some of the best in the market. 

ASUS offers two series for their AIOs: Zen AIOS and ASUS AIOs. The Zen AIOs are the top-of-the-line best all-in-ones from the company with the best hardware and stunning visuals. Whereas the ASUS AIO series offers some of the most budget-friendly PCs with decent performance. 

Mini PC and Stick PC Series

ASUS constantly keeps innovating their products time and again. The Mini PCs and Stick PCs are a fruit of that same innovation. These two series offer you a computer that is so compact that you can even carry it in your bag

The MiniPCs are small computers with a very tiny form factor and can easily fit into a small bag. Whereas the Stick PCs are a step further as they are essentially pen drives with all the functionality of a computer that you can just plug into any monitor and operate. 

ExpertCenter Series

In the ExpertCenter Series, you get some of the best workstations by ASUS. These desktops are loaded with RAM and storage. They don’t focus on the GPU and are instead equipped with super-fast processors that easily breezes through any professional workload. 

There is no discrete graphics card because they are more focused on multitasking instead of gaming or video editing. So if you are looking for a powerful desktop that can take care of all your office needs, then the wide range of ASUS ExpertCenter Series definitely has something for you.

Chromebox 

There are some great Chromebooks by ASUS in the market. And when it came to making their desktop equivalents, the company came up with the Chromebox. They look like a gaming console, and once you connect your keyboard, monitor, and other peripheral devices, you instantly get a lightweight workstation. 

But unlike their laptop counterparts, where you get ARM chips, in the Chromebox, you get Intel core processors. The Intel CPUs, when compared to ARM chips, offer much better performance and can be used for extensive multitasking. However, just like the Chromebooks, they run on the lightweight and secure Chrome OS by Google.

Questions People Often Ask About ASUS

Did we miss out on something? Well, the Q&A section below will cover additional questions.

Does ASUS Make Good Gaming Computers?

ASUS makes some of the best gaming computers and laptops in the industry. Their ‘Republic of Gamer’ (ROG) series computers have won the hearts of many gamers with their stylish looks and solid performance.

Does ASUS Make Their Own Components?

ASUS does make many of the components themselves for their products. They often make components like the motherboard and PSU in their in-house facility. But they also outsource most other components like the RAM, processors, and SSDs from other companies.

What Is the Best Computer from ASUS?

The answer to that question depends on the use case. ASUS offers a wide range of computers that cater to different niches. So, the best computer for you would depend on what you need your computer to do. If you’re a hardcore gamer, you should choose a laptop/desktop from the ROG series, whereas if you want it for creative productivity, the Studio-Book would be your best choice.

Verdict

ASUS is a great company dedicated to delivering inexpensive and powerful computers to its customers. The company offers reliable desktops and laptops at competitive price points. At the entry-level, they offer some of the best devices with unmatched performance. The same is true as you go up the product ladder as well. ASUS often gives free peripherals and upgrades to their already impressive lineups.

The downside is that they only have a few repair centers so you will most likely need to mail in your computer and you have to pay for shipping even if you have a warranty.

Overall, you will get a great computer if choose to buy from ASUS.

Other Suggested Articles:

Acer vs ASUS – Battle of the Brands
Best ASUS Laptops
Dell vs HP

Avatar of Ojash Yadav
Written By
Ojash Yadav

Ojash is just as passionate about tech as he is about writing. He has been writing about tech before android was a thing. If you don't see a new article with his byline every week, then know he's too busy first-hand testing benchmarks of the latest laptops and PCs before he can recommend them to his readers on Freedom251.

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